MUMBAI — Private life insurer Bharti AXA Life Insurance has announced the appointment of Priya Chandni as Head – Brand Management & PR, strengthening its corporate communications, marketing strategy, and brand architecture.
With an industry career spanning over 18 years, Chandni will lead the organization’s comprehensive brand management, integrated communications, and public relations mandates to drive market engagement and brand equity.
Executive Profile and Strategic Scope
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Appointee: Priya Chandni.
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Designation: Head – Brand Management & Public Relations.
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Core Mandate: Overseeing end-to-end brand strategy, integrated marketing campaigns, media relations, and corporate communications across consumer-facing channels.
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Professional Background: Brings over 18 years of cross-sector expertise across insurance, retail banking, corporate retail, and mainstream advertising.
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Previous Organizations: Prior to joining Bharti AXA Life Insurance, she served in key marketing and communications leadership roles at IDFC FIRST Bank, Gitanjali Group, TBWA, and Havas.
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Corporate Value: Chandni’s appointment aims to bolster Bharti AXA’s consumer reach, elevate brand identity, and support business growth through targeted multi-channel marketing campaigns.
